Developers
The following site criteria are provided to unify the real estate focus for LowCountry restaurants.
Restaurant Size and Facility Location
- Urban hotel and office, upscale mixed-use retail or freestanding buildings on street fronts.
- 5,000 – 8,000 square feet.
- Good visibility to the main traffic corridors with ease of ingress and egress into site.
- Parking (minimum of 10 designated spaces per each 1000 square feet of restaurant).
Site Attributes (lunch and dinner)
- Visibility to facade and NBN storefront is critical. Parking immediately adjacent. Maximize signage on restaurant facade NBN logo, monument and pole signs. Get the maximum always.
- Propensity of typical customers generated by offices (high-rise, downtown, or light industrial office parks), hospitals, high tech employers, white collar employers, colleges & universities, and median household family incomes.
- Lunch: Employees in the trade area are critical. Lunchtime destination vehicle traffic is also key.
- Employees are office workers, professionals, middle to upper-middle income and students.
- Dinner mandates middle to upper middle class families with children, with high % of some college plus young professionals residing nearby in multiple housing apartments and condominiums.
Restaurant Site Criteria (lunch and dinner)
- Traffic counts on main arteries directly in front and adjacent to "site" shopping center must be a minimum of 40,000+ cars daily (ADT 24 hour period). Traffic stoplight preferred at main shopping center entrance.
- Ingress and egress to and from shopping center (site location) must be accessible with ease at peak traffic periods, visibility from adjacent main arteries of vehicular traffic.
- High traffic commercial, retail and destination end shopping centers (grocery and drug store anchored);
- Evidence of retail tenants with similar customer base: serving upscale, educated consumer traffic: Target, Marshall’s, Borders, Starbucks, Chipotle, Panera Bread, Chilis, Houston’s, Maggiano’s Little Italy, Il Fornaio and The Cheesecake Factory.
- Shopping center end-caps with restaurant in the immediate area or adjacent to (lunch and dinner traffic).
- Parking must be sufficient/efficient for customer base at peak times (28-40 spaces).
Customer Profile (lunch and dinner) Trade Area Demographics (1,2 and 3 mile)
- Higher percentage of age distribution ranges between 24 and 50, skewed slightly female.
- Educated consumers with college degree; active and health conscious and people on the go, who are active and frequent dining out customers with a propensity to include alcohol after work and at dinner.
- Single family residential with below 2.8 per household average, concentrated in a 1-3 mile radius.
- Median household incomes exceeding $65,000.
- Population densities at a minimum of 60,000 in a 3 mile radius.
- Daytime working population of 8,000 in a 2 mile radius.